The Caveman Dirtbag Sponsorship (C.D.S.) started when our buddy Lucas (soon to be Caveman) took off on the Pacific Crest Trail in May of 2016. Unbeknownst to us, Caveman's journey along the PCT would inspire us to start Joe Chocolate Co. and continue to work with thru-hikers years after. Today, the C.D.S. elects a handful of hikers each year to energize and support by supplementing their thru-hike with cash, gear, food, and encouragement.

In 2018 we took a look at other outdoor sponsorships and we were underwhelmed... More often than not, these sponsorships were a single brand turning an athlete into a walking billboard carrying inappropriate gear for the trip ahead of them. We decided the C.D.S. could be fundamentally different.

The C.D.S. is unique for three primary reasons:

  • - We are a cooperative sponsorship between Joe Chocolate Co. and other co-sponsors, giving our Dirtbags greater access to critical resources
  • - We work with our Dirtbags for the entire duration of their trip by sending them resupplies that include what they need when and where they need them
  • - We do not expect our Dirtbags to be a walking advertisement for us or any other co-sponsor, get out there an enjoy the journey

This year we will sponsor two Dirtbags as they embark on one of the most amazing and challenging pursuits of their life. If you are interested in applying please read the rules and qualifications below and complete an application no later than March 1st.

Have fun out there!



"Who is the ideal candidate to be a Dirtbag?"

We love to work with all people determined to hike the Pacific Crest Trail. No matter your age, gender, creed, nationality, or race, we are excited to read your application! We specifically look for individuals with a deep love for the outdoors, a keen eye for great photography & videography, and a unique motivation or reason for embarking on this crazy journey.

"As a Dirtbag, what am I responsible for?"

We don't ask much of our Dirtbags, we want their trip to be a period of exploration. All we need from you is use the gear and food we send you and document/share your honest feedback. Dirtbags in the past have committed to two Instagram posts per month that were C.D.S. related and have uploaded photos and videos to a shared folder that Joe Chocolate Co. and our co-sponsors can use at our discretion.

"If I am picked, what can I expect to receive?"

Each Dirtbag will be allotted 6+ care packages sent as needed to the nearest post office or trail-angel. The care packages range in size, weight, and contents to accommodate for pack sizes. Generally, each dirtbag will receive:

      • $1,500 cash - $500 can be received before the beginning of the hike, the remaining can be used at any point and for anything we can legally send in the mail
      • Gear and food from our co-sponsors
      • An unlimited supply of Joe Chocolate, including test products and baked goods from our cafe
      • Words of encouragement from our teams and previous Dirtbags
      • A warm welcome at PCT Days at Cascade Locks AND in Seattle (including a couch to crash on if you need!)

"How do you pick your Dirtbags?"

The C.D.S. is a democracy. We read through every single application thoroughly, create a highlighted profile for each potential Dirtbag, and distribute a poll to each of our co-sponsors to vote on. Inclusivity and diversity are factors we take very seriously in the voting process.

"Are there any specific rules I should be aware of?"

Naturally, there are a few rules we ask our Dirtbags to follow:

      • You must be thru-hiking the entire PCT in 2020 with a start date between April 15th and June 1st
      • You gotta be North-bounding the hike
      • You should try not to flip-flop, but we understand conditions can make this easier said than done
      • Outside of trips into town, you need to walk the PCT, no alternate forms of transportation
      • Don't apply as a couple or a group, the C.D.S. is intended to sponsor individual hikers

We truly look forward to seeing your applications and working with our 2020 Dirtbags!


Caveman | 2016 | USA

Stuck On The Ground | 2018 | USA

Trashbath | 2018 | USA

Papacorn | 2019 | Israel

Tip Tap | 2019 | New Zealand

Dip| 2019 | USA

Speedy Gonzalez | 2019 | Brazil

You | 2020 | Earth