The Caveman Dirtbag Sponsorship (C.D.S.) started when our buddy Lucas (soon to be Caveman) took off on the Pacific Crest Trail in May of 2016. Unbeknownst to us, Caveman's journey along the PCT would inspire us to start Joe Chocolate Co. and continue to work with thru-hikers years after. Today, the C.D.S. elects a handful of hikers each year to energize and support by supplementing their thru-hike with cash, gear, food, and encouragement.
In 2018 we took a look at other outdoor sponsorships and we were underwhelmed... More often than not, these sponsorships were a single brand turning an athlete into a walking billboard carrying inappropriate gear for the trip ahead of them. We decided the C.D.S. could be fundamentally different.
The C.D.S. is unique for three primary reasons:
- - We are a cooperative sponsorship between Joe Chocolate Co. and other co-sponsors, giving our Dirtbags greater access to critical resources
- - We work with our Dirtbags for the entire duration of their trip by sending them resupplies that include what they need when and where they need them
- - We do not expect our Dirtbags to be a walking advertisement for us or any other co-sponsor, get out there an enjoy the journey
This year we will sponsor two Dirtbags as they embark on one of the most amazing and challenging pursuits of their life. If you are interested in applying please read the rules and qualifications below and complete an application no later than March 1st.
Have fun out there!